• We are cyclists. We love all things two-wheeled from BMX to MTB, SSCX to Fixed, Gravel Road to Road Racing and absolutely everything in between.
  • We didn't just "used to ride". We ride. And sometimes race...because racing a bike can still be fun.
  • We're not interested in selling bicycles, we're interested in selling cycling. It isn't about the numbers.  It's about helping our customers discover the benefits and beauty of a two-wheeled lifestyle.
  • We're certifiably bicycle crazy. We're also certified. We have certifications as mechanics, custom wheel-builders, suspension technicians, EPS and Di2.
  • We support local. Many of our vendors, including our coffee, are local businesses. Because a healthy, vibrant, cultured community is made up of locally owned operations, not chain stores.
  • We support women on bicycles. Who doesn't love a woman on a bike? Women love bicycles and we love those women.
  • We support our community. We donate cash or in-kind to local causes. We also, with the help of our generous friends and customers, donate brand new bicycles to kids every Holiday Season.
  • We participate. Whether it's a charity bicycle event or a just-for-fun supported ride, you will find us present and participating. Because any excuse to ride our bikes and be around folks who ride bikes is a good one.
  • We support a healthy planet. All of our paper products (cups, lids, straws, napkins, paper towels, toilet paper) are recycled and compostable.
  • Our shop is elemental. Sustainably harvested wood floors, local wood walls and counters, recyclable metal and ceiling tiles, up-cycled fixtures and antique store finds.
  • We love our customers and care about their health and lifestyle choices. Therefore, we offer Organic syrups and sugars in the coffee bar and non-dairy options for coffee beverages, plus Gluten-free and Vegan snacks.
  • We offer USA made products. From tee-shirts to handmade frames, we support the choice of buying American.