Veloville USA has searched for and stocked a unique blend of cycling gear and apparel that we feel represents the quality, comfort and style best suited for riding in our area.

Please stop by the shop and try on some great apparel, helmets or shoes that will make your next ride more comfortable while making you look great!

We currently carry apparel items from: SIDI, Giro, Bell, Catlike, Endura, Shimano and DeFeet. The list of accessories is endless, but includes favorites from Michelin, Challenge, Hutchinson, Continental, Prologo, Fizik, Deda, Terry, Lizard Skins, Blackburn, HED, ENVE, Zipp, Chris King, White Industries, Stan's No Tubes, Brooks, Crank Brothers, SRAM, Campagnolo, FSA...

Endura Ltd was founded in Edinburgh, Scotland in 1992 by a keen club cyclist (Jim McFarlane) after his return to Scotland from a 14 month stay in Sydney. Whilst living in Australia Jim had been entering the cycle portion of team triathlon events and, at one such event, had his kit stolen causing him to have to browse for a complete set of replacement kit. After a great deal of disappointment as to what was on offer he decided that upon his return to Scotland he would attempt to produce cycle clothing that was focused on function and longevity without cutting corners on material and construction and this is the enduring ethos that still permeates throughout Endura today.